Yall know Michael Jordan made Nike matter and not the other way around

[Art Barr]

shyt look at what Kanye is doing with Adidas. I know hes not an athlete but that just shows the impact one person can have on a brand. I believe its still possible to emulate that kind of success

Adidas is living of nike and kanye's fascination with jordan tho.

Also, unless they are with nike and allowed to do what Ye did.
They will never have success like Mike did.
If it is successful it is because it has nike DNA or some chicago based connection.


Art Barr

 

[Art Barr]

nike was a younger company compared to adidas, reebok or puma or converse....they needed that one big signing move to strike real hard, and they did with MJ. But MJ was not the only reason why nike became so big. Their creativity is what got them to this place, they were making better designed shoes than the rest of companies. I mean shoes from the 80s like air force 1 or air max are worn up to this day, their technologies were better, the nike air technology really taking the shoes to the next level.
So we are talking about better looks and better performance. Once MJ joined Nike they had easier chances to sign other top athletes too, they made a great move by expanding their shoes to many sports, not just concentrating on a few. And then they dropped the "just do it" commercial, which made any person from audience, fat or skinny like a muthafukka, to believe in themselves and to start exercising. Those commercials was as groundbreaking as apple company commercials when they made the audience feel like they were in commericlal, by showing scenes from the everyday life situations.

Pick for example reebok, when they had iverson, AI of course was no MJ, but at one point he was the most popular player, the shoes however were ugly, and this day nobody is wearing answer's, besides vintage fans, neither shaqnosis or kamikaze or any popular reebok shoes from the 90s

So basically if nike had MJ and they didn't know how to make good looking shoes, their shoes wouldnt be selling that much even if it was MJ himself on their cover. Innovation is what made nike stand out from the rest of these companies.

This.

Every shoe mj Bo and andre had is untouchable to this day.
To the point, the entire show industry is based off taking from these three shoes endorsees designs to this day.


Art Barr

 

[Art Barr]

being banned did more that ANYTHING jordan or nike could ever do


nobody cared about jordan's shoes when they first dropped... then the NBA said they don't match the uniform and told him to stop wearing them


nike saw this as great marketing and paid jordan to keep wearing them, even though he was being fined (but not suspended)

they dropped the commercial


THAT had the hood going crazy... "where the fukk can i get those banned jordan's"


that launched the exclusivity and the mystique around them and the rest was history

The two is what started the jordan craze for real to the point we are where we are today.
When the jordan I was out nobody was really into designer shoes and people looked at you funny.
When the two from Italy dropped and the price point changed to being a real design priced shoe from Italy at 100 dollars.
Plus, Mj also would later own his image to make himself exclusive to himself.
That is what created the jordan brand into being what it is today.
The so called hype beast community People tell on themselves talembout the one and the three and never mention the two and that is how I know they fake as hell.
The two is what created all this shyt.

The jordan one was only thirty five dollars for a adult size originally.
After the banned adults were sixtyfive for the red black and white colorway and sky Jordans were thirty five and I know this to be true because my foot grew to get adult jordan in the one after i had a sky jordan and getting adult sizes came in a six.
So, when the two dropped the two came in an adult size seven which is the standard now for jordan I believe to this day in adult to child sizes and I did not get a pair of two's cause I did not want the kid pair of two and that was a mistake.
Yet the articulation on the sky jordan did not have the same vanity nike simplistic badge that changed the game on the two that made me want an adult pair.
Plus, it had a price point and people got actually killed for the jordan two for real.
As it was a footlocker almost monopoly sold shoe and it was limited in availability and 100 dollars.
So, I had to wait till the three and get the sky jordan with the soft back in white cement.
Till my foot officially became a seven and when nike finally let other people sell the jordan like jc penny with the first restock quick strike drops way after they first dropped the three. So, now I finally had a three with adult badging and the iconic raised letter nike air logo on the black three.
Plus, jc penny became my surprise place to get Jordans ehen nobody knew rhe were there as well and I got the fours from jc penny in white cement as well then.
Back then originally, the Kareem adidas with the vanity tongue had also made a and resurgence, and the fusion of street brands like troop, bk, lotto, le Coq Sportif and others were all making their explosion in marketing and sales based droves.
To then be followed by the la gear craze and reebok two strap fitness phases as well.

Yet and till if not for the the jordan two, tinkerhatfield, amd Italian real leather and minimal badging.
The jordan two is what changed the game completely.


Art Barr

People used to lol at you in jordan i's before the two and liked black weapons and Kareems with the big adidas tongue logo in the blue and orange high.
Pus, at this time shoes were not a big deal till crack.