iceberg_is_on_fire
Wearing Lions gear when it wasn't cool
That's the thing. The UK physical market is small. Like, we could be talking 10k copies here. I would say, Microsoft has conditioned more of its user base to get things digitally. I'm the admitted outlier in that I'm going to get my physical copy of Forza Horizon 5 today and not download it.
My thoughts fleshed out here. There is a conditioning that has already started on Microsoft platforms.