Gizmo_Duck
blathering blatherskite!
People are pretty upset with him in the comments but he makes good points. He talks about Sony combining their tv and film division with SIE and expanding into live service games while still delivering big budget single player games. It’s a good read
But even without God of War Ragnarok coming into PS+ on day one, Sony has managed to attract 48 million subscribers to its PS+ membership program. And it has 111 million monthly active users who are spending money on games like Fortnite, Apex Legends, and more.
So while it’s easy to look from the outside and wonder how Sony is going to respond to Xbox Game Pass, the reality is that on the inside, Sony is only wondering how to grow on the success it already has.
But in a world where Google, Tencent, Amazon, and other trillion-dollar companies are eying video games, Sony’s PlayStation is still well-positioned to compete, thrive, and even come out on top.
Sony’s strength is that it has the money, expertise, and properties to take on almost any idea. And the company has already shown a willingness to put a variety of strategic pieces into place for its future.
The most important strategy for Sony is, of course, the core PlayStation business. PlayStation fans brought the company to the dance, and Sony is at no risk of abandoning them as its primary dance partner.
Sony’s Games & Network Services division generated $25 billion in revenue last year along with $2.6 billion in profit. That makes it the second-largest gaming-focused business in the world behind only China’s incomprehensibly large Tencent.
PlayStation’s first-party has a growing list of games that have sold more than 15 million copies. And it is purchasing Bungie specifically to address its need for live-service expertise.
While Microsoft continues to insist that it is competing with Amazon and Tencent, and while Nintendo is off doing its own thing, Sony continues to make all the smart moves to ensure it is going to continue its dominance of this business for this console generation and beyond.