WWE Superstars Would Be Insane Not To Unionize Following $2 Billion TV Deals

Berniewood Hogan

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https://www.forbes.com/sites/alfred...ze-following-2-billion-tv-deals/#3e695a147088

The most important person to all of WWE right now might be Leslie Smith.

She's the recently released UFC fighter who's taking the UFC to court in hopes of the multi billion-dollar fight organization reclassifying its fighters as employees, which would naturally lead to the unprecedented unionization of fighter while opening the floodgates for wrestlers to follow suit.

WWE has thrived financially in part due to its fear-based political structure that allows the monolithic conglomerate to rule with an iron fist and retaliate against the slightest insubordination at will.





WWE Superstars are systematically trained to fall in line through the education (read: brainwashing) of fruitless unwritten rules—the subject of a mostly satirical book released in 2017—and leveraging of their childhood dreams.

The ghosts of discipline haunt WWE locker rooms on a year-round basis through scary industry terms such as “backstage heat,” and everything from smiling on camera to failing to shake hands with an old-timer could be subject to termination without representation.


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Credit: WWE.com
WWE is set to make over $2 billion in TV revenue alone, and until WWE Superstars unionize, those revenues will not be shared proportionately.

With WWE set to reportedly make over $2 billion from television deals alone over the next five years, there is no time for WWE Superstars to unionize like the present. Unfortunately, no WWE Superstar has dared to even broach that subject from within its punitive halls, so this long overdue labor relations fight must catalyze from outside Stamford, Conn. From people like labor attorney Lucas Middlebrook and Leslie Smith.

Smith’s predicament in UFC is no different from that of your everyday WWE Superstar. In fact, in WWE, it might be worse. WWE Superstars are classified as independent contractors, meaning WWE has no responsibility to pay them pensions, benefits, insurance or taxes. WWE Superstars are also responsible for their own travel expenses and costs to buy their ring gear.

As an employer, this questionable caveat saves WWE millions of dollars, but in addition to enjoying the financial benefits of an employer, WWE also enjoys full exclusivity to contracted performers, one which directly contradicts the nature of an independent contractor.

Despite their independent contractor status, WWE Superstars cannot compete for outside promotions or make outside appearances without approval from WWE. WWE Superstars essentially enjoy the worst parts of being an independent contractor with none of the benefits. This issue of misclassification is at the center of the Leslie Smith case, and should she prove victorious, this budding issue could turn up the heat—front-and-center—on WWE for its own suspect labor policies and pay structures.

Of course, the push for a WWE union would bring about the potentially messy dilemmas of work stoppages, the cancellation of live TV tapings, offseasons, strikes, scabs and standoffs. The rewards, however, would be worthwhile.





In the 2016 calendar year, Brock Lesnar was WWE’s highest-paid Superstar, with a salary of $12 million per year. That year, WWE reported record revenues of $729.2 million, meaning Lesnar’s salary accounted for under 2% of WWE’s total revenues. With WWE’s new television deals for Raw and SmackDown Live, it stands to tip the scales at over one billion dollars in total revenues beyond 2019, meaning Lesnar’s $12 million salary—which is not mandated to increase with company revenues in the non-unionized WWE—would amount to a measly 1.2% of WWE’s total revenues.

Compare this to the NFL, NBA, Major League Baseball and the National Hockey League, all of which have unions and established pay structures. Quarterback Matt Stafford’s league-high 2017 salary of $27 million represented 8% of the Detroit Lion’s total revenue in 2017. Steph Curry’s $34.7 million salaryaccounted for just under 10% of the Golden State Warrior’s total revenue in 2017. All told, none of the highest-paid players in any of the four major North American sports were paid less than 6.5% of their team’s annual revenue. With no pay scale to speak of, and a near-monopoly in the world of national pro wrestling, WWE’s dominant leveraging position allows it to pay WWE Superstars whatever it wants.


League Highest-Paid Player in 2017 Annual Salary in 2017 % of Team Revenue Union
NFL Matt Stafford $27,000,000 7.92% NFLPA
NBA Steph Curry $34,682,550 9.66% NBPA
NHL Jonathan Toews $13,800,000 7.56% NHLPA
MLB Clayton Kershaw $33,800,000 6.48% MLBPA
WWE Brock Lesnar $12 Million (2016 Calendar Year) 1.65% (2016) N/A

Leverage has been the key word in WWE’s recent financial gains. As a content provider in the age of cord cutting, the promotion shrewdly leveraged its coveted live event model against network television’s need to stay competitive against streaming services. As a result, Fox paid $1.025 billion for SmackDown Live. The promotion leveraged NBCUniversal against Fox and other suitors in a bidding war, knowing full well USA Network needed WWE Raw to remain relevant as a cable television network. That leveraging led to a $1.325 billion deal to keep Raw on the USA Network.

WWE will have all the leverage in the world in just about every financial negotiation as long as criminally underpaid, underrepresented and unspoken WWE Superstars remain quiet in times of historical financial prosperity.

That is unless Leslie Smith gets her way.
 

FRIED MASON

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These guys are all online now. There's no way this Forbes article hasn't been dm'd around. Will Cena be this generation's Hogan and squash the whole thing?:mjpls:

Can you expand on the Hogan thing? Post some videos/articles that talk about it?

Thanks.
 

TheGreatShowtime

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Can you expand on the Hogan thing? Post some videos/articles that talk about it?

Thanks.

Jesse Ventura was trying to unionize the locker room back in the 80's, but Hogan snitched on him to Vince & deaded it before it could even get off the ground.

I'm pretty sure the reason Raven is blackballed is because Raven sued over the independent contractor stuff & spoke out about unionizing.

 

LastManStanding

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No one is expecting them to make NBA/MLB money, but the fact that the average salary in WWE is roughly $300,000-$500,000 is pathetic in this day and age. Especially considering they have to pay for their own hotels and rental cars.

WWE's revenue has grown every year and was over $800 million last year. Every full time wrestler on WWE's roster should be making north of $1 million with that type of revenue.

With the latest television deal, the wrestlers should get at the very least a 25-35% share of that deal.
 

TL15

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Unions typically work best when they are formed from the top down... but the top superstars in WWE are getting paid and have been getting paid for a while that it probably won’t happen. :yeshrug:

The wealth distribution in UFC (where the athletes are actually fighting each other) vs. WWE is so different. It’s a completely different type of job.
 

TheGreatShowtime

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To be honest, a union won't work unless all of the top stars & upper mid-carders get in on it. They really have to force Cokeboy's hand since he has the mind set that everyone is replaceable. That's pretty much true to an extent since it's always next man up. If there's no next man, then the wrestlers will get the bargaining power.
 

LastManStanding

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Unions typically work best when they are formed from the top down... but the top superstars in WWE are getting paid and have been getting paid for a while that it probably won’t happen. :yeshrug:

The wealth distribution in UFC (where the athletes are actually fighting each other) vs. WWE is so different. It’s a completely different type of job.

Even the top WWE stars are terribly underpaid (not counting the Lesnar deal if that number is even accurate). The Forbes list showed top wrestlers like Reigns and Rollins only made like $2-3 million. There needs to be at the very least some type of pay scale in place that can't be micro-managed and manipulated in order to undercut someone who certain people backstage "don't like", get lazy with in booking, etc.

just to play around with an idea for a reasonable system,

Example of what should change (talking about WWE roster only, not NXT),

- Flight, Hotel, and transportation paid for by the company
- 25% share of all merchandise profits (not the current ridiculous 2.5% theft going on right now)
- Bonus pay for amount of shows worked ($100k bonus for 100 shows worked, $250k bonus for 150 shows, $500k bonus for 200 shows, etc.)
- Bonus pay for every time wrestler is used in commercial advertising, billboards, etc.

Base Pay for ALL full-time wrestlers male and female
- $750,000 guaranteed base for wrestlers in 1st year
- $1,250,000 guaranteed base for wrestlers in 2nd year
- $1,750,000 guaranteed base for wrestlers in 3rd year
etc.,etc.


and for anyone who thinks that WWE isn't capable of paying those salaries, look again. even if the average salary for every wrestler was $4 million (at say 50-70 wrestlers) and counting the travel cost that still wouldn't even total but maybe 25-30% of LAST YEAR'S revenue. The NBA, MLB, etc. revenues are split like 52% to owners and 48% to the players.

75% for WWE and 25% for the wrestlers is more than reasonable and with the new $2 billion TV deals it would be a crime for them not to pay these men and women more appropriately.
 
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