His run worked because they didn't try to push him as something he wasn't. He wasn't an underdog or someone trying to overcome the odds. That man showed up ready to throw hands and opponents knew that they had two choices, kick ass or get their ass kicked.
Wonder why they just won't market Reigns like that. Just a badass face who knows he's the shyt but tries to go about things the honorable way.
So Cena just gets to go from show to show, demanding championship shots, requesting matches with retired guys, explaining on one show what his plans are on another show
The shyt is like a old story mode on a wrestling game when you lose so you start over to get a new challenge
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