Gail Kim said that they told the divas to wrestle "more girly"
I think it's possible that some people in the back actually WANT women like Natalya and Naomi to wrestle, especially each other...its obvious to me at least form Cole and JBL's reactions to their matches. Cole always puts Natalya over too.
I think there are some other people backstage who prevent them and force them to stay in non-wrestling roles.
Looking at those two sequences from Natalya and Naomi, their ability IS up there with a few of the men on the roster. There have been few times that they've had women with that type of athleticism. Naomi reminds me of Lita pre-neck injury, and even then Lita wasn't pulling off those types of moves because she didn't have that background.
It is possible that it's exactly what Gail said, that they don't want the women outshinging the men. They want them to be horrible. If Beth and Natalya wrestled each other, or Gail feuded with Beth and Natalya regularly or Melina on the A show they would get too much spotlight. There's a few matches against Melina and Gail on YT where Melina was pulling off some impressive shyt, like backflipping off the ropes or Gail doing some of her crazy top rope work and arm drags.
They did it all on superstars.
I think whoever is doing the matches for the main show is telling them divas who can work to hit the back of the bus or to go to the ring and smile, not wrestle.
There's no excuse for Beth and Natalya failing to wrestle after 5 years together on the roster. There's no excuse for Naomi being kept in developmental for 3 years when she was better than her "pro" Kelly Kelly. There's no excuse for the diva's champion to be unable to put together a decent match to save her life, and finally, there is no reason why the two most athletically skilled females on the roster are not working a feud.
It wouldn't be too hard to have Natalya work heel against a babyface Naomi, since Natalya has done it before and Naomi has that cute spunk/Brodus gimmick athleticism going for her.
It's like they want the divas to be shyt.