I Really Mean It
Veteran
Been running ads for my business' Instagram page, promotions for multiple posts we put out during the day. For some, I just run an add for $2 or $3 dollars a day, usually limiting the duration to one or two days. But, for some whose reach is more important, I'll set the expense to $20 or $30 a day, with the duration toggled for 30 days. I never intend to let the ad run that long, but I've figured out that it's a way to game Instagram's algorithm. The higher your daily expense is set, the greater your initial reach will be. After half a day, or even less, I'll cancel the promotion, after earning thousands of impressions and receiving a few dozen follows. Sometimes, because of how many ads I run, I forget that I still have some in the premium running in the background. Unfortunately, tonight, I learned how painfully expensive that can be. Just got charged $870 for my June expenses. I mean, it's helping me grow, but damn if that doesn't hurt.