Meh, I think it's more about the total experience then just health.
People are just bored of the McDonald's experience.
-If you take a girl out to eat, McDonald's is the last place on the list.
-You're going out for lunch with colleagues, McDonald's is the last place on the list.
-Dinner with the family, McDonald's is the last place on the list.
Consistency and familiarity, which were their biggest strengths, now looks to be their weakness.
People are just bored of the McDonald's experience.
-If you take a girl out to eat, McDonald's is the last place on the list.
-You're going out for lunch with colleagues, McDonald's is the last place on the list.
-Dinner with the family, McDonald's is the last place on the list.
Consistency and familiarity, which were their biggest strengths, now looks to be their weakness.