Bubba Sparxxx had more bars than most rappers right now. And he wasn’t even that great back then. It’s just that the rap standard was higher then.
Now it’s more about making a catchy pop song that masquerades as hip hop.
He wouldn’t be a star now because hip hop respects talent even less than it did 15 years ago. He’d have to be more of a singer to be “accepted” in this era.