#1: Adrian Wojnarowski, Yahoo! Sports
From May of this year to the present, Yahoo's Adrian Wojnarowski has gone after LeBron James like Glenn Beck after President Obama or Keith Olbermann after President Bush. Beck and Olbermann, of course, are often regarded as representative of their respective parties’ fringe. By contrast, Wojnarowski is widely considered one of the better NBA writers today.
Wojnarowski's criticisms of James certainly do not approach Scott Raab's level of nastiness. That said, there's a personal touch to most of his writings about James that seems to indicate a latent personal dislike, an antagonism that seems inappropriate for a supposedly objective reporter.
Certainly, Wojnarowski parroted many of the now-common criticisms of James - that he quit on his team, that he was narcissistic, selfish, et cetera. This portrayal of James is commonplace, unoriginal. But he didn't stop there. James' free agency saga wasn't a referendum on James the player, or James the businessman. Wojnarowski decided it was a referendum on James the person. And with that in mind, he embarked on one of the most dedicated campaigns against a single athlete in recent sports media history.
James "never learned to treat people with any manners or treat authority with respect," he wrote in June (sports.yahoo.com, 6/2/10). He had neither "judgment" nor "shame" (6/2/10); he was the "vacuous star for our vacuous times" (7/7/10). He and his associates sought to not just overshadow, but actively "undermine the conference and NBA Finals, the NBA draft and Fourth of July parades in small towns and big cities across America" (5/14/10).
James wasn't just a stereotypical arrogant athlete; he was something almost approaching evil in Wojnarowski's eyes. Because of James, he wrote in June, "[a]ll hell is breaking loose, broken rules and broken promises ruling the day" (6/23/10). He concluded that particular piece with this almost-comically over-the-top statement: "On your knees, people. Bow down to the King. Bow to the chaos" (6/23/10). One imagines that he pictured LeBron as some kind of Satanic figure on a throne, surrounded by burning Larry O'Brien trophies in the background.
He described James' one-hour TV special as an "exercise in self-aggrandizement and self-loathing," and the "public execution of his legacy, his image," referred to James as a "callous carpetbagger"? who was "[leaving]his soul in Cleveland," said James' Nike "puppet seems more human than him," and even characterized the thought that James had always intended to leave Cleveland as "frightening" (7/9/10).
His character assassination of James arguably hit its peak when Chris Paul joined James' marketing company in July. He argued that Paul had "constructed himself a reputation of values and character, and separated himself in all the best ways," but was now throwing that away. "LeBron James damaged his own standing in the sport this summer, he wants to take down Chris Paul with him too," taking Paul's career "out of the sunshine and into the darkness" (7/23/10). The way he seemed to contrast Paul's "wholesomeness," "upbringing and character" with James was probably the biggest insult of all. It was as if James had actually committed some crime, as opposed to holding a one-hour TV special to announce where he would play basketball.
A good percentage of people reading this article, possibly most, will agree with Wojnarowski and believe this to be a piece simply defending an indefensible, selfish "punk" - to use Charles Barkley's word. But, as in the previous entries, this has very little to do with James. For as much as those in the media love to talk about accountability - and in regards to James, "accountability" was mentioned quite frequently by various writers - they never seem to hold themselves to that standard.
Wojnarowski isn't on this list because he was wrong about LeBron James. After all, I don't know LeBron James well enough to tell America what kind of person he is. Wojnarowski is on this list because, somewhere along the line, he lost the ability to cover James objectively. Because he used his bully pulpit to trash James as a person - not just his on-court play, not just his business decisions.