They seriously need a gimmick if they want their league to take off. The gender blaming isn’t going to solve the marketability of their sport. They can’t really shame folk into spending money(or attention) on them.
You really can’t compete at the same lvl as the male league, so why market yourself as that? They could totally have taken the WNBA in a glob trotters route for entertainment value or even made individual players into celebrities who then support their sport on individual brand value, similar to how Jake Paul was a white celebrity who brought attention to boxing after the fact.