Will Smith’s comeback album flops with low sales, misses Billboard 200

Harry B

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He (allegedly) dropped one of the worst albums in recent memory without a label.

Will's previous success was based on him being a label guy. That is flooding radio, TV, having priority to hits and producers etc. He's not reaching the new generation of his previous target audience by moving like this so it floppng was kinda simple mathematics. That would be through getting viral shyt on TikTok with challenges etc.
 
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