He was ahead of the curve in making music for women and the mainstream and he could adjust to pretty much any era.
Look at the records LL Cool J was making in 1995-1996
These LL Cool J were just as good as anything Bad Boy or Death Row released.....
Now look at what Whodini was doing in 1996.......they sounded completely out of touch despite Jermaine Dupi updating their sound.
Look what Rakim dropped in the 1997 in the heart of the Puffy and Bad Boy era. Gangsta Rap and Street Rap had dominated and he just looked corny, still rapping about microphones. This record didn't even chart.....it was completely wack and out of touch.
If you don't update your sound and connect with what's new and hot, you will fall off. LL did it really well.
Even Mc Lyte did a good job at it with records like Cold Rock a Party (Bad Boy Remix)
Them whoudini nikkas sounded like they were still rappin in 84