He’s signed to a social media agency
What they did was give his music to influencers
And it took off
Close Thread!!!!
Lil Pump had just turned 16 when he first came to the attention of
Dooney Battle, co-founder of digital-first entertainment company Tha Lights Global. Hailing from the South Florida "SoundCloud rap" scene along with contemporaries like
Smokepurpp, XXXTentacion and Ski Mask the Slump God, the pink-haired teenager born Gazzy Garcia had already amassed over 100,000 followers on Instagram, despite having released only a handful of songs at the time.
"He was the youngest in the wave actually really doing it," says Battle, "and his look was different than everybody else."
Battle, himself a South Florida native, knew what to do:
tap his company’s 60 social media "influencers" to spread the music.
https://www.google.com/amp/s/www.bi...ump-tha-lights-global-warner-bros-influencers