Why did Pro Black/Conscious hip hop take a decline in the mid '90s ?

Raheem95

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watching this De La Soul video on Yo ! Hip Hop mix on MTV Classic is making me think about how conscious rap had a decline in the mid '90s.
 

Chip Skylark

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Everything revolves around money. NWA and gangsta rap started bringing in millions of dollars. Record labels started looking and promoted gangsta rap acts because that's what more and more people were intrigued by and willing to pay for. To paraphrase it.
 

Kyle C. Barker

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It was still alive and well in the late 90s and early 2000s with the de la souls, mos defs, kwelis, pharoah monche's, the roots, and common sense's of the world. Matter of fact they were the go to rappers for your average "hotep nikka" like myself.

And on top of that you had jill scott, badu, floetry, and ton of others making noise in the neo soul scene and it was a great time to be a black college kid :blessed:


Then two things happened. First alot of cac rappers started emulating the rappers I previously mentioned but they left out the message of black empowerment. Because of that they (mos, common, etc...) got seen as rappers with cac fanbases (which was kinda unfair imo)

secondly, they then they got drowned out by the god awful 2000s rap scene and just didn't fit in with the new wave of the crunk snap era.



@Art Barr

What's your take
 

Shadow King

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Dre and snoop blew up and everybody followed

Everything revolves around money. NWA and gangsta rap started bringing in millions of dollars. Record labels started looking and promoted gangsta rap acts because that's what more and more people were intrigued by and willing to pay for. To paraphrase it.
Came in to say this
 

Buckeye Fever

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Cuz that shyt wacc
If they wouldve adopted some of the violence gangsta rap used, shyt coulda been:leon:

When i found out "Fight the Power" wasnt about actually fightin physically, I was crushed.

And c00ns be like "they want you to react violently. Use your MINNNNND, brotha!"


:camby:
 

letti cook

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Pdiddy ruined shyt with his soft shoe shyt

Alot of g shyt was conscious ... just in a very aggressive way ... it still had roots and didnt jump out of helicopters in tin foil suits landing on porsches and camels and shyt ... mango dancing with south american women

...they got mermaids in they living rooms and shyt...nikka dancing in the rain with kids dancing on mountains and shyt...im watching this nikka video..the car going 200 miles an hour..WHERE THE fukk IS HE GOING?!
 
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