more a media driven narative, kinda but also not like the "latinx" classification.
any time I see that term brought up on online spaces the vast majority on both sides of the political spectrum don't like it and give plenty of personal anecdotes where family, friends, etc... are also annoyed by it. it feels like it's pushed on them with no consideration to how their language/culture works. but you get any latino outside the far right speaking in an official capacity online, or in a speech, or answering questions the term is probably used.
I feel like especially now as opposed to when it was it was a fresh unification term; people use it to make their points more palatable to boost visibility or to make sure they don't upset groups by not including them when the message would be far more potent and focused if they just specified who they were talking about in the first place.