I believe it was Dave Kapoor that wrote it up, but not sure as he had some medical issue going into Survivor Series.
I know they had Koskey running both brands for a minute, especially after the Gerwitz demotion so maybe it was a last minute call on his part (Koskey) and things took off better than expected.
I would like to say Heyman but given the past I don't know what sort of input he has with Creative anymore (outside of his own promos/direct programs, that is.)
you'll notice when vince gets jealous at heyman making a logical/smart/interesting angle that gets critical acclaim and fan interest and cena will dismantle everybody by himself, one pillow, one bed, three wrist bands, one t-shirt, etc.
It's been said several times in the past that Heyman has little to no (leaning heavily towards no) creative input on anything besides his own promos. I know you all want certain things to be one way......
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