"Miserable" is the word Lee used to describe DC during the interview. "They've been trying to catch up," he said. "They're doing the best they can, bless their innocent little hearts. We used to have a lot of fun with them when we started outselling them."
Lee said he and his staff had friends who worked for DC, and they would tell their Marvel pals how DC staff would have big meetings to try and crack why Marvel was moving more books.
"They studied our books, and they'd say, 'You know, I noticed they use a lot of red on their covers. Maybe that's it,'" Lee said in the vintage interview. "And they would start putting a lot of red on their covers. The minute we would learn of that, we would take all the red off our covers. And our books still sold better, and that would drive them crazy."