master Cheif is really the only thing xbox can claim as a mascot
kratos survives in a sea of iconic IP, and i sitll think his design is recognizable even from a minimalist perspective. You wear a light grey t shirt with a red stripe on it and people will think of kratos. theres nothing really interseting design wwise with Master chief
Even Sant Monica Studios logo screams kratos
another funny thing thats happened is me getting doomguy and masterchief confused now that microsoft has been promoting the both them.