What's With this "New" Era of Sampling?

[Tommy Gibbs]

Same shyt Diddy was doing in the 90s if we're gonna keep it 100

yep, and a lot of us weren't fukking with it then. The following ass nikkas were too afraid to say, "this nikka is trash" out of fear of being labeled a "hater". But it's the only way for mainstream success for a black MC if they aren't singing in their raps. I mean, Nas caught hell for using a Whodini instrumental with a Kurstis blow hook due to the songs being released just a little over 10 years prior. They labeled his shyt as a pop record. Nowadays, you hear a song and they jusut take a whole instrumental, and famous hooks and ride with it. Yes, Puffy's "jiggy era" lasted all a bout a year and a half until DMX came out in 98. But he damn sure made a lot of money and hits in that time frame

 

[Tommy Gibbs]

Damn, the Kendrick is wack as fukk to me. I don't listen to dude like that, that's such a technically accomplished record, but he sound Eminem doing a Pac impression.

There's a few reasons why, and more than I even understand:

1) The audience for those records doesn't know they are samples. There's an age gap, and a knowledge gap in the game, people don't listen to anything more than a few months/few years old. 22 year olds aren't listening to things from 2008, much less 1998.

2) The way these records are marketed is mostly through social media, which encourages nothing subtle. So, for those that do recognize the sample, it feels reassuring, it's comfortable, the power isn't in the craft/talent of the song it's in the messaging, which is it's familiarity.

3. The guardrails of the game are so changed, that there is no real pushback or music criticism anymore, besides social media, which tends to be shallow and fast moving. There was a time when XXL and The Source reviewed albums, and there was a feedback loop of sorts. That doesn't really exist anymore. If there are reviews, people aren't reading them, or giving a fukk.

4) Media has all changed. Where would people even hear these songs now? The older ones on their curated feeds? Not the radio and not TV.

I'm not a drake or kendrick fan. Drake fans are annoying as fukk, but Kendrick fans are right there the same as they are. I don't get this kendrick lamar hype. When he wants to rap, he can and he's dope, but for the most part, he's not even trying on these new songs. He's just throwing jibberish out there and people are swearing it's the deepest shyt they've ever heard. Meet the Grahams was dope though. Not like Us was a victory lap song. I've never liked that song and thought it was trash as fukk, but it was catchy.