Damn, the Kendrick is wack as fukk to me. I don't listen to dude like that, that's such a technically accomplished record, but he sound Eminem doing a Pac impression.
There's a few reasons why, and more than I even understand:
1) The audience for those records doesn't know they are samples. There's an age gap, and a knowledge gap in the game, people don't listen to anything more than a few months/few years old. 22 year olds aren't listening to things from 2008, much less 1998.
2) The way these records are marketed is mostly through social media, which encourages nothing subtle. So, for those that do recognize the sample, it feels reassuring, it's comfortable, the power isn't in the craft/talent of the song it's in the messaging, which is it's familiarity.
3. The guardrails of the game are so changed, that there is no real pushback or music criticism anymore, besides social media, which tends to be shallow and fast moving. There was a time when XXL and The Source reviewed albums, and there was a feedback loop of sorts. That doesn't really exist anymore. If there are reviews, people aren't reading them, or giving a fukk.
4) Media has all changed. Where would people even hear these songs now? The older ones on their curated feeds? Not the radio and not TV.