Literally you have crazy coked up White dudes get into the booth and scream to the top of their lungs and THIS has garnered a following.
I been called it the troll era since 2008. For real.
Means not only do entertainers/celebs troll people, but fans do too. Because of all the social media, vines, worldstar, youtube clips etc everybody now enjoy novelty acts like a mug. Or they claim to do for shyts and giggles. So maybe they can make a little twitter joke about it that'll become viral or them doing some dumb dance to it that becomes viral..
Its just like how people troll on hip-hop forums. Thats one downside to the internet becoming more prevalent in society, you get more garbage you have to filter thru cuz its so easy to pass around.