His career lasted too long
Interesting angle
I cannot recall a Cool J song with a message. I'm sure he's made some but none of his popular songs are of any intellectual type value
FOHBecause his classic material didn't age well. He doesn't have an illmatic, Ready to die, paid in full, reasonable doubt, MATW, etc that transcends eras
LL always had en extended vocabulary. People don’t give hm enough credit for that. Especially being he came out at a time when bars were very simple. He had the vocab Rakim brought the flow. On I Need Love he finished a bar with the word unfurlA big thing is the perception that he "only makes love songs" or "isn't lyrical"... the thing about him is that he was probably the most diverse MC of his prime era. He probably coulda made a strictly super-lyrical album at some point, but that was never the ONLY thing he made or focused in on. He could make those weird silly songs like "Going Back To Cali" or "I'm That Type Of Guy", or those girl-friendly songs like "I Need Love", "Hey Lover", or "Around The Way Girl"... but he also has a lot of songs where he was rhyming with the best of them- those were usually on the albums, not being pushed as singles. Because as history has shown not just with him but with a LOT of our favorite rappers, the lyrical shyt ain't what moves the units, even back then. LL (and more particularly, Russell & Lyor) knew this, and they knew what LL's biggest fanbase was, so they usually marketed his music first and foremost to them. He could rap his ass off but he could also scale it back, and most of his biggest songs were the scaled-back ones.
Imagine only knowing Biggie for "Juicy", "One More Chance" or "Big Poppa", but not knowing about the rest of Ready To Die- you woulda never expected to hear "Gimme the Loot" or "Unbelievable" coming from him- the perception would be that he only makes songs with R&B samples and hooks. This is the way many people perceive LL. That's why they used to be shocked when they'd hear him on shyt like "I Shot Ya" or "4321"- because they'd only know him for the radio shyt and didn't know he could "rap like that".
People also don't acknowledge that right before Rakim came out, LL was elevating the vocabulary being used in rap... he was saying shyt like this in 1985, and at 17 years old:
Vocally pulsating, I initiate gyrating
Ya must respond to my bells, there's no waiting
For the duration, there's no articulation
Receiving ovation for the bell association
The vocalization techniques I employ
The voice of my shadow could dust a toy boy
The injection of bells into this beat
The result: enough energy to amputate your feet
Greater insulator microphone dominator
My name is Cool J, manipulator innovator
It's just not the kinda stuff he gets credited with, or that he's recognized for. He's seen more as a rap "superstar" who made a lot of hits and was/is a great performer. He's always gonna be remembered more for his radio joints than the album cuts, except by the people who really listened further into his music. So for that reason, he's not put into that conversation, especially by the people who missed him in his prime and only saw him when he was well past it.
sassy ass post. sit down girlfriend