It got heat, but it wasn't that main event level of heat. Maybe in time, but they wanted to shoot him to the stars as a face and it didn't work out. All in all, I think Lex always had the ability and the look to be "The Guy," but he lacked the consistency and didn't really put in the effort to keep it going on a main event level. His personality is kind of just ... blah. His moveset and interaction with the crowd was just there. He didn't stand out enough in the land where characters and politics rule. I think it was Sting who said that with Lex, wrestling wasn't his dream, it was just a job.