I honestly think they've gotten extremely lazy with storylines and with mixing up booking, but part of me feels that it's not just because it's easier.
As much as I want to blame the WWE for being pretty linear with their arcs and feuds, I can't help but remember a few instances, one of which was where this was the reality...
This was 2011. Now, only 2 of those people work with the company.
They gave Daniel Bryan a SummerSlam win over Cena and the opportunity to stand tall over all of Evolution in one night to main event WrestleMania with the title.
He had to retire.
Gave Punk the longest reign since Sammartino. He's out. The beat goes on...
I remember a particular point in time where Reigns had won the Rumble and everyone was complaining about it (justifiably so, perhaps), but no one had a definitive answer for who would be pushed in his place as the person to face Lesnar because damn near every other choice was injured or a liability for injury.
They pull a big swerve and have Seth cash in for that match and reign as champion....
...only for that reign to be cut short because of injury. Wins the title at Mania and ends up missing the next one.
They bring in Sting for a storyline.
Injured. Damn Retired. fukk.
They create the Universal Title and put it on Balor while he's hot. He's fresh, he's got the look, and the IWC approval. Surely, he....
Injured before he ever defends it.
I was in the building on the night where they tried to create a Bray Wyatt/Roman Reigns tag team in the main event for Raw.
Bray was injured by the next week.
It could be the coincidence, schedule, or the style but sometimes I wonder if they keep guys in repetitive programs and keep the same guys at certain tiers of the card because they're more durable and take less risks while still getting great reactions (for themselves and for the guys they face, which is most important.)
To them, it probably feels like a safer bet and you kind of see how it is when they trust guys. Look at how long they've had the secondary titles on Miz, who proudly lauds being the "King of Safe Style" and have many outside opportunities he gets because he's always available.
They should definitively be more creative with storylines, but I think they're afraid to shake up the dice.