Coke's recipe wasn't the only thing influenced by white supremacy: through the 1920s and ’30s, it studiously ignored the African-American market. Promotional material appeared in segregated locations that served both races, but rarely in those that catered to African-Americans alone.
By the late 1940s, black sales representatives worked the Southern Black Belt and Northern black urban areas, black fashion models appeared in Pepsi ads in black publications, and special point-of-purchase displays appeared in stores patronized by African-Americans. The company hired Duke Ellington as a spokesman. Some employees even circulated racist public statements by Robert W. Woodruff, Coke's president.
In the largest settlement ever in a racial discrimination case, the Coca-Cola Company agreed yesterday to pay more than $156 million to resolve a federal lawsuit brought by black employees.
The lawsuit, filed in April 1999, accused Coke of erecting a corporate hierarchy in which black employees were clustered at the bottom of the pay scale, averaging $26,000 a year less than white workers. As redress, the settlement provides as many as 2,000 current and former black salaried employees with an average of $40,000 in cash, while the four plaintiffs whose names are on the lawsuit will receive up to $300,000 apiece.
Yes it's actually a sex scene in the commercial with her getting backshots.Is she showing ass?
Thanks for the education, I wasn't aware and many other black people aren't, I'm sure. This commercial starts in 1975, so maybe (just a guess)---the 70s was a turning point in how Coke affiliated with black people?Perhaps this would be cute if accurate. Just a lil more info:
And Coke is my favorite soda, but let’s be serious.
My grandparents were loyal pepsi drinkers and i didnt understand it until I listened to a soda episode from the Business Wars podcast a couple years ago. Pepsi not only marketed to black people in the 40s but also created black departments and had black sales people and managers.Perhaps this would be cute if accurate. Just a lil more info:
And Coke is my favorite soda, but let’s be serious.
My nikka from OFWG really out here making moves
Word. lol. Nothing like the 90s.its 50 cents down the ST
yooo the 90s one I felt that
its 50 cents down the ST
yooo the 90s one I felt that