Were ’Off-Whites’ the last hurrah for Nike?

Gizmo_Duck

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I don’t have the numbers to back it up, (I’m only really speaking about sneaker design/innovation) but I’ve low key been hearing about nike struggling for the past decade
 

RaspberryFitted

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people are diversifying their shoes. if it ain't old Nike (80s/90s/AF1s), the only "new" thing people are rocking are dunks which look pro ked status.

Last new shoe I really liked from them are the 270s.
this is it

Sauconys, Asics, and New Balances have all dominated the streetwear fashion space in the past few years
 

cyndaquil

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I don’t have the numbers to back it up, (I’m only really speaking about sneaker design/innovation) but I’ve low key been hearing about nike struggling for the past decade
people are diversifying their shoes. if it ain't old Nike (80s/90s/AF1s), the only "new" thing people are rocking are dunks which look pro ked status.

Last new shoe I really liked from them are the 270s.
Yeah sneakers design wise their new ones are trash. I think i seen em have some air force 1s or Jordan's with no shoe laces but straps or some shyt. A lot the designs I saw too were supposed to be "easy slip on" and "comfort" but ended up just being uglier versions of existing silhouettes.
I'll take the 10 seconds to tie my shoe if it looks fly compared to them slip on joints or velcro strapped ones

this is it

Sauconys, Asics, and New Balances have all dominated the streetwear fashion space in the past few years
Not for black people. I'm not really hip to what the cacs are wearing but they really rocking sauconys and asics now casually?
 

MegaTronBomb!

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Nike is so normalized in so many areas that you forget it's dominance. Other brands are making moves but they are operating in far smaller spaces.

Where Nike is going wrong, is being a bit behind on the tendencies/pace of the market with releases. It's not 2020 anymore. The reseller wave has dried up and consumers wanting GR's that are available in store/ online without raffles.....and people don't just have as much discretionary income as they did.


Nike Basketball/Jordan brand really hasn't been able to market anyone post-Kyrie, and not even trying to hide that these pro models are pre-designed with minimal/no input from athletes
 

cyndaquil

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Nike is so normalized in so many areas that you forget it's dominance. Other brands are making moves but they are operating in far smaller spaces.

Where Nike is going wrong, is being a bit behind on the tendencies/pace of the market with releases. It's not 2020 anymore. The reseller wave has dried up and consumers wanting GR's that are available in store/ online without raffles.....and people don't just have as much discretionary income as they did.


Nike Basketball/Jordan brand really hasn't been able to market anyone post-Kyrie, and not even trying to hide that these pro models are pre-designed with minimal/no input from athletes
breh i was just thinking about that the other day. Kyrie had some dope ass shoes and they dropped him over...tweeting a video...:snoop:
 

OneManGang

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The title itself is a bit funny too, as off whites were just building off dominant silhouettes not really anything new. Just collabs

Nike almost doesn’t have to innovate as they’ve built a vault full of strong silhouettes they know they’ll make money off is forever.
 

MegaTronBomb!

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breh i was just thinking about that the other day. Kyrie had some dope ass shoes and they dropped him over...tweeting a video...:snoop:

Even then, all those designs were pre-cooked up and attached to him. At the most, you're seeing input as far as PE's like when Paul George had the playstation colorways.

Kobe level of athlete input for performance is non-existent.
 

BuckFilly

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Hell no jays still selling. The vomeros and p6000 joints tough too
 
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