It's a shame Wendy's feels the need to do this when their best items are as straight-forward as it gets.
- A Frosty ain't nothing but a cup of ice cream
- Spicy chicken just comes with lettuce and tomato.
- All they did to the fries to improve them is add sea salt.
- Burgers never really needed help but they're using fresh beef or whatever now.
Wendy's lane is "simple done well wins ball games" food-wise. That plus their social media/pop culture game is all they need. This is too much. But I'm sure it'll get tried eventually