Warner Bros. Execs Claim Dwayne Johnson Leaked Bad Black Adam Profit Info

[KingsOfKings]

"Executives at Warner Bros. reportedly claim that Dwayne Johnson leaked inaccurate information about the profits of Black Adam.

According to Puck's Matt Belloni, "several Warners executives" believe that "Team Dwayne Johnson" leaked information to Deadline about the profitability of Black Adam as a way to counter previous reports that the DC film would lose the studio between $50 and $100 million. Belloni wrote that the supposedly leaked report was "filled with false assumptions" and stated that, in the long term, "nearly all movies of this size will ultimately pencil out after every window is exhausted over years and years."

After almost seven weeks in theaters, the superhero film has garnered almost $400 million at the worldwide box office against a $195 budget. The initial report made by Variety stated that Black Adam cost at least an additional $80 million to market, as opposed to the original $100 million ad campaign that was planned before the onset of the COVID-19 pandemic. With all of this combined, Black Adam will struggle to break even, even taking into account ancillary revenue from home viewing and merchandising.

Johnson refuted these claims, however, comparing Black Adam's earnings to those of Marvel Studios' Captain America: The First Avenger, which pulled $370 million. "Waited to confirm with financiers before I shared this excellent #BlackAdam news - our film will PROFIT between $52M-$72M. Fact," Johnson tweeted. "At almost $400M worldwide we are building our new franchise step by step (first Captain America did $370M) for the DC future."

Black Adam earned $67 million at the domestic box office in its debut, surpassing original projections of $62 million. While these earnings align with previous DCEU films (2018's Aquaman earned a domestic cume of $67.8 million), Black Adam surpassed the earnings for Shazam!, which pulled in a domestic total of $53.5 million in its opening weekend.

Johnson has repeatedly stated that Black Adam would mark a "new era" for the DCEU, with the DC film marking the return of Henry Cavill's Superman in a post-credits scene. However, the future of Black Adam in the newly refurbished DCU remains unclear despite Johnson's enthusiasm, as industry experts reportedly claim that a sequel to the film is unlikely based on its box office returns.

Starring Johnson in the title role, Black Adam is a spinoff of 2019's Shazam! and marked the DC Extended Universe debut of the JSA (Justice Society of America), which consisted of Aldis Hodge as Hawkman, Pierce Brosnan as Doctor Fate, Noah Centineo as Atom Smasher, Sarah Shahi as Adrianna Tomaz and Quintessa Swindell as Cyclone.

Directed by Jaume Collet-Serra, Black Adam is now in theaters."


Warner Bros. Execs Claim Dwayne Johnson Leaked Bad Black Adam Profit Info

 

[FlyGuy]

They don’t wanna answer for all that on the books, Rocky better shhh

 

[Saysumthinfunnymike]

wat the hell is Dwayne doing? Even if it's profitable it's not a good idea to say that when they wanna save money. he never heard of "hollywood accounting" before?

WB claimed the harry potter movies lost them money.. it's all part of the game..

 

[humminbird]

what's crazy is this still doesn't beat Dwayne's twitter outburst over Baywatch

 

[Thavoiceofthevoiceless]

They don’t wanna answer for all that on the books, Rocky better shhh

Or it could be that Rock, who is paranoid about everything surrounding his image, is in damage control after how much he has hyped up the film over the years.

It's a combination of both IMO as Variety is just as legit as Deadline is and both stories have a agenda behind them.

 

[Json]

The Rock had plans based on this film doing well.

Now he’s sitting around waiting for Gunn to call him or recast Black Adam.

 

[MJ Truth]

wat the hell is Dwayne doing? Even if it's profitable it's not a good idea to say that when they wanna save money. he never heard of "hollywood accounting" before?

WB claimed the harry potter movies lost them money.. it's all part of the game..

It makes him look bad. Rocky just want them checks to keep coming and his ego to keep pumping lol.

 

[parallax]

The Rock had plans based on this film doing well.

Now he’s sitting around waiting for Gunn to call him or recast Black Adam.

is black adam important enough to be recasted? did they tie him to shazam at all?

 

[Brehcepticon]

Dwayne 'The Mid' Johnson

 

[papertrail08]

Rock should've just appeared in Shazam as the villain and all of this could've been avoided

 

[Json]

is black adam important enough to be recasted? did they tie him to shazam at all?

I mean to Shazam he is but who knows how the second movie will do or what the universe will look like.

The Shazam only referred to there being another spot open on the council chairs.

 

[ORDER_66]

So the Rock told the truth and the execs panicking because they dont want to be held accountable???

 

[Hitman's Shades]

I think all of this is politics with the Rock vs. Warner Bros. because they hired James Gunn who has his own vision, while Dwayne is Dwayne and his name still holds some power. When the new guy comes in, they want their own people. Rock is used to his name ringing out and getting his way, ask the Fast and Furious folks. Protecting his brand is what he does. WB probably leaked the initial reports that Black Adam was going to lose money, asa way to soften the blow when Gunn moves that franchise out the paint. Rock's people probably leaked that it isn't losing money, to protect his own brand, but pissing off WB. James Gunn will bring in his own vision, and Rock is not likely to be a part of it. He got caught in the middle of a regime change, it happens to everyone.

 

[jadillac]

It makes him look bad. Rocky just want them checks to keep coming and his ego to keep pumping lol.

I wish he'd rebrand himself movieiwise so he can get off the peds and be healthy.

 

[Ethnic Vagina Finder]

I knew the DC Universe would flop from the moment, Superman killed Zod.


But this is just

Between this and Gunn bushing Cavill, I can’t even gloat anymore.

The implosion is complete.