The heyman stuff should be a part of the booking but not the main story
That is the problem. It's a great aspect to a story, but centering the whole plot around it is weird because there's so much gold to unmine from the history of them that could be used and they're not doing it. They just brush up on it briefly, and that's not good enough.
I feel this being the story focus is purposely being done to drive home the foolishness that will protect both Roman and Punk's real life egos lol.
Heyman being a distraction is about to lead to Rollins winning heel-ishly. So Seth only wins because Roman and Punk weren't focused, but it's fine because Rollins is destined for a full heel turn anyway, and heels win by cheating and deceiving.
Book it.