Its essentially like how you train an animal, you reward behaviors that you want to see more of. They only give these awards to actors when they play c00n roles. I.e. Denzel in training day, Monique in that abomination called precious, and now viola Davis and uzo.
Funny how roles like Will in Pursuit of happyness, and Denzel in X dont get rewards doe. Cac's aint trying to reward that kind of behavior, Negus still falling for the tricks tho.