In terms of retaliation, its a brilliant move.
How is it a brilliant move when its adding to his losses? the man does not have a case and by taking this route he alienated his target audience. He has damaged his brand more than 50 ever could. I saw you praising him for handling stuff like a "businessmen" earlier but this is anything but that. His business acumen, and anyone else's that thinks this was a "brilliant move" is seriously lacking.
Slow will lose the case, and at best he will get monetary compensation equivalent to the value of the lost chain.
The action itself, under these circumstances, is ridiculous, but to add assault to injury, him and his lawyer are trying to build it around
"damage to brand reputation" when that can't be quantified in this case because the lawsuit path was taken straight after the incident, so decline in sales can't even be used as indication because not enough time to accurately measure it, has passed. Even his lawyer said so in the press conference.
How is this a brilliant move outside the pseudo intellectual sphere of the "I will use the law, hood shyt is beneath me" of internet posters like yourself?
y'all nikkas delusional, what's sad is you think you're right, praising a man for essentially committing entrepreneurial seppuku.