How Kid Rock Went From America's Favorite Hard-Partying Rock Star to a MAGA Mouthpiece
Kid Rock, a.k.a. Bob Ritchie, used to bring together rock, country, and hip-hop fans with his eclectic music. Now his MAGA politics are dividing fans.
www.rollingstone.com
Yea and water is wet, but giving this type of interview to a major publication in 2024 is bold.
excerpts:
WHEN YOU VISIT BOB RITCHIE at his home in the jagged hills outside Nashville, the guy who will likely greet you at the door is a tall, well-dressed, exceedingly polite gentleman who goes by “Uncle Tom.” Because of course he does. Ritchie makes his living as Kid Rock, but a big part of being Kid Rock these days involves doing things that are simultaneously provocative, offensive, and, at least to him, funny. It tracks, then, that a middle-aged white guy who began his career more than three decades ago in thrall of a Black art form, but who has since thrown his lot in with an overwhelmingly white political movement criticized for its racist rhetoric, would have a white butler named after a racial slur aimed at Black people who are overly accommodating to the white establishment. It’s all a little dizzying. Like so much in the world of Kid Rock circa 2024, it leaves you wondering, “Is he serious? Is he fukking with me? Does he himself even know?”
“No. It was the Republicans that freed the fukking slaves!”
“Yes, but the Republicans were the progressive party back then.”
“I know where you’re going with this, and I’ll tell you why I don’t,” Ritchie says. “Because Trick Trick, the hardest-hitting n—-r in Detroit, was like, ‘Dog, you had that shyt right. We need Trump.’ I’ll call him right fukking now.” He dials his phone, but Christian Mathis, the pioneering underground Detroit rapper who goes by Trick Trick, doesn’t pick up. Ritchie turns back to me. “I’m telling you. These dogs are calling me like, ‘Yo, n—-r, you had that one right!’” (Mathis didn’t respond to subsequent messages asking for confirmation of his support for Trump.)
It’s worth mentioning these are not the only times Ritchie drops the n-word during my visit. It’d be easy to label this as the rantings of a drunk racist, but as with everything that Ritchie does, it’s hard to know how calculated it all is. Is he just trying to get a reaction? Is he begging to be pilloried when this story comes out so he can launch into a very public tirade against “cancel culture”? Is this all just a play for more attention? Would any of that make it less shytty?
He shoves his hands toward me. He’s got heavily jeweled rings on two fingers. One says “D,” the other “KR.”
“Detroit and Kid Rock,” I say, pointing at each of them. “Can I go now?”
Ritchie mixes himself another drink and starts picking up the threads of arguments we started hours ago. He calls me a “college snowflake.” He asks how much money I made last year, and when I tell him, he tells me I need a new job. Then he complains about his tax dollars supporting “Black women having children they can’t afford.”
“Look,” I tell him, “there are people who abuse the system but—”
“We call those Black people. Would you agree?”
“No.”
“So, you don’t like Black people?”
“I don’t think Black people abuse the system.”
“You hate Black people?”
Last edited: