Paradigm MMA Management has three clients fighting at UFC Fight Night 46 in Dublin, Ireland. The most notable name, by a long-shot, is Ireland’s own Conor McGregor. Thus far, Attar has been able to negotiate numerous contracts for McGregor, including
a digital campaign with Heineken, a brand ambassador position with Volvo that entitles McGregor to a new car, a book deal, and an apparel sponsorship with
Dethrone Royalty Brand, which pays McGregor a monthly stipend, a per-fight bonus and royalties based on sales. Dethrone shirts are becoming so popular with fans that counterfeit goods were found being sold outside of the weigh-in leading up to UFC Fight Night 46. McGregor is in such demand that he has signed to do a documentary that he is getting paid to help put together.