Tyler, the Creator Mountain Dew Ad Pulled Due to Racism Controversy

[Patrick Kane]

[ame]http://www.youtube.com/watch?v=sgUDlXDXZtQ&feature=player_embedded[/ame]

You might have guessed something would go awry when Tyler, the Creator tweeted "They Let My Stupid Ideas Come To Life, Thanks Dew!" in March. Mountain Dew might now regret giving the Odd Future ringleader the creative freedom to make a series of commercials for the brand.

The video is being called "arguably the most racist commercial in history" by author and scholar Dr. Boyce Watkins. He writes on his website, "Of course, in the world of Mountain Dew, every single suspect is black. Not just regular black people, but the kinds of ratchety negroes you might find in the middle of any hip-hop minstrel show... Apparently, this is the kind of ad you put out if you want to appeal to the black male demographic."

http://pitchfork.com/news/50558-tyler-the-creator-mountain-dew-ad-pulled-due-to-racism-controversy/

 

[bjellis99]

 

[YouMadd?]

These nikkas made a living out of trolling...

All of the guys in the lineup are his friends/odd future members.... Was he supposed to go out and cast some white dudes just because?

 

[Sad Bunny]

not racist. its just a retarded commercial.

 

[AntiHero]

people are so sensitive.

 

[Will2x]

Why would you let Tyler the Creator make commercials?

 

[Mr. Somebody]

Maybe they'll pull his career next for demonic filth. I believe the symbolism behind the commercial is that the goat represents the devil and its the devil thats doing the crimes not the stereotypical black males. It was kinda deep when you think about it like that.

 

[YouMadd?]

They still have two other Dew commercials out though... This won't hurt em... Just make their fans love them more

 

[Rominati]

Tyler the Creator is the product of ......nah nevermind

 

[pieface]

someone will beg Mountain Dew to drop them next

 

[marcuz]

i found it more sexist than racist

they're basically making fun of traumatized rape victims

 

[Kilgore Trout]

Lets be real for a sec Tylers only black fans are the members of OF.


Commercial was hilarious doe.

 

[Teal.]

 

[Premeditated]

this commercial is mad offensive

 

[Chris.B]

I see nothing wrong with it