Say what you want about him, but this is pretty impressive. $27.6 million made from 2,260 theaters vs Never Go Back which made $23 million at 3,780 theaters.
Box Office: 'Boo! A Madea Halloween' Scares Off Tom Cruise's 'Jack Reacher' With $27.6M
In a late October surprise, Tyler Perry's Boo! A Madea Halloween easily scared off Tom Cruise's sequel Jack Reacher: Never Go Back to win the weekend box office race with a stellar $27.6 million from 2,260 North American theaters.
Never Go Back followed at No. 2 with $23 million from 3,780 theaters in what box-office observers describe as a decent start even if it lost to A Madea Halloween, a needed win for Lionsgate and Perry's best showing in six years as a director. The comedy-horror spool originated from a fake Madea movie featured in Chris Rock's Top Five and nabbed an A CinemaScore from audiences.
Perry's film, which also stars Bella Thorne, Diamond White and Cassi Davis, follows Perry's popular Madea character as she spends a haunted Halloween fending off killers, paranormal poltergeists, ghosts, ghouls and zombies while keeping a watchful eye on a group of misbehaving teens.
"it's unique and different for a Halloween film. And there hasn't been a Madea film since December 2013, so I think audiences were ready," said Lionsgate distribution chief David Spitz. He added that A Madea Halloween played to a more diverse audience. The vast majority of the audience for past Madea movies was African-American (80 percent to 90 percent). This time, that number dropped to 60 percent.
Box Office: 'Boo! A Madea Halloween' Scares Off Tom Cruise's 'Jack Reacher' With $27.6M