Twitter Makes its African Headquarters in Ghana

BigMan

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What's striking to me in the job advertisement is the requirement that the job holder must be fluent in pidgin. That's like a job here asking a person to be fluent in ebonics, which would never happen and just sounds crazy. So it must be some merit to what @BigMan is saying about the level of English being spoken in Nigeria which, being a British colony, I would have thought otherwise. I guess it's deceptive when you're listening to so someone like Chimamanda Adichie and think all Nigerians speak in that manner.

Yeah, i'm no expert on Nigeria but Nigeria has a lot of English speakers, but due to just having ahuge population in general and huge gap in educational attainment and access to resources/education depending on the region/state, there are lot of folks in Nigeria that "speak" English but native English speakers would have trouble understanding them. Ghananians i've noticed tend to pretty proficient in English and Twi or their native language. For Africa, multilingualism is so important. In the age of globalization, English language proficiency is super important which is why western Europeans put a lot of effort in making sure their citizens speak English. Same in Asia, with Singapore, Malaysia etc. Gulf Arab states tend to speak English well. Ethiopia is pushing English and Amharic as well.

An incomplete list related to this subject:
EF EPI 2020 – Africa
 

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The Minister of Information said that "fake news" is the reason why Twitter chose Ghana over Nigeria.

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April 16, 2021
Media portrayal of Nigeria led Twitter to choose Ghana for Africa office -minister

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Nigeria's Information Minister Lai Mohammed speaks during a news conference on protests in Abuja, Nigeria November 19, 2020. REUTERS/Afolabi Sotunde/File Photo

Twitter Inc (TWTR.N) failed to choose Nigeria for its first African office because the media misrepresents the country, its information minister said on Thursday, citing coverage of police reform protests last year.

The social media giant on Monday said it would set up its first office on the continent in neighbouring Ghana, as the company seeks to make inroads in some of the world's fastest-growing markets. read more

Nigeria, Africa's biggest economy, has a thriving technology sector that has attracted international investors but faces numerous security challenges including a decade-long Islamist insurgency in the northeast, mass abductions from schools in the northwest and piracy in the Gulf of Guinea.

Rights group Amnesty said soldiers and police shot dead at least 12 people on Oct. 20 after largely peaceful protests calling for police reforms in the wake of alleged brutality turned violent. The military and police deny the allegations.

"This is what you get when you de-market your own country," Information Minister Lai Mohammed told reporters, in a video posted on Twitter by his ministry, when asked about Twitter's decision.

"Nigerian journalists were...painting Nigeria as a hell where nobody should live," he said of coverage of the protests in which Twitter users coalesced behind the #EndSARS hashtag in reference to the widely feared Special Anti-Robbery Squad that was disbanded after abuse allegations surfaced.

"The natural expectation would have been for Nigeria to be the hub for Twitter in this part of Africa," said Mohammed.

In the weeks before the shootings, protesters used social media to organise, raise money and share what they said was proof of police harassment. Twitter's CEO, Jack Dorsey, tweeted to encourage his followers to contribute to the protests using bitcoin.

Mohammed, days after the circulation of images, video and an Instagram live feed of the incident, said "some form of regulation" could be imposed on social media to combat "fake news".

Twitter described Ghana as "a champion for democracy" and "a supporter of free speech, online freedom, and the Open Internet
 

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:yeshrug: @bdizzle was right better get to Ghana or any africa country because they are going to blow up either get in now or you going to be to late
 

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FREE SPEECH MANAGER
Twitter’s fledgling Africa project is now in Elon Musk’s hands
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Reuters/Michele Tantussi
Does he think Twitter needs Africa, and vice versa?
https://qz.com/on/beyond-silicon-valley/
By Alexander Onukwue
West Africa correspondent

April 27, 2022


A little over a year ago, Twitter started setting up its first Africa office in Ghana, a decision the company’s founder and then CEO, Jack Dorsey, made. Elon Musk, the world’s richest man, will now determine how that project evolves.

Musk’s $44 billion acquisition gives him total control over how Twitter shapes public discourse in the US, where most of the company’s 217 million daily users tweet from. But in Africa, Twitter has helped to start and amplify social movements, from the #BringBackOurGirls campaign to rescue abducted female students, to the #ShutItAllDownNamibia demonstration against sexual harassment and #EndSARS to protest against police brutality in Nigeria.



As in other regions, Twitter has far fewer users than Facebook in Africa. In Egypt for example, Facebook has 52 million users, ten times Twitter’s user base there.

Still, Musk’s new company is part of an internet-enabled workaround over government restrictions on newspaper, radio, and TV press freedoms to establish trusted media in Africa, making the South Africa-born billionaire an interested party in the continent’s experiment with democracy.

Twitter set up in Ghana for “free speech”
Musk wants to make Twitter algorithms open source, defeat bots that spam user timelines, and authenticate all humans. But his overall goal is to advance free speech, which aligns with Twitter’s priority in choosing Ghana as its Africa location—a move that was seen by some as a snub of Nigeria.


“As a champion for democracy, Ghana is a supporter of free speech, online freedom, and the Open Internet, of which Twitter is also an advocate,” Twitter said in its Apr. 2021 announcement.

That move came against the backdrop of the Oct. 2020 EndSARS protests in Nigeria. The protests were driven by young Twitter users and supported by Dorsey, who had visited the country the year before. The Nigerian government criticized the company for promoting disorderly conduct.

Two months after setting up in Ghana, Twitter was banned in Nigeria after the company temporarily restricted president Muhammadu Buhari’s account for a tweet that violated its terms of service.

Musk inherits Africa’s content moderation issues
After seven months, Twitter became freely available in Nigeria again when the ban was lifted this year. It reportedly agreed to set up an office, pay taxes and cooperate with the country’s national security considerations on the content it allows.


Musk’s free speech stance is under scrutiny for not taking content moderation concerns seriously. His view is to allow all kinds of tweets except those that are criminal. That stance will be tested in Africa where, despite its benefits, Twitter has also been used in harmful and questionable ways.

Last November, Twitter disabled its trends tab in Ethiopia in response to a perception that the platform was amplifying violence in the country. An analysis by Mozilla Foundation fellows have accused the company of failing to act on a disinformation-for-hire industry in Kenya where influencers are paid to target smears at civil society organizations and journalists.

How much attention Musk pays to Twitter’s presence in Africa remains to be seen, though he is known to be an “extreme” micromanager at Tesla and has projects on the continent. SpaceX, his rocket company, launched three nanosatellites produced in South Africa into orbit in January. The company’s Starlink service plans to improve internet access in Africa by launching over 1,000 satellites in the coming years
 

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Twitter lays off employees, newly-formed Africa team affected​


Nov 04,2022

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Some members of Twitter team in Africa at the launch of their Ghana office earlier this week.

Social media company Twitter has laid off many employees today, according to multiple social media posts by former employees. Earlier today, Twitter employees woke up to find that they had been logged out of their work emails, and could not turn on their work laptops or access their work tools. TechCabal can confirm that several members of the 20-person Twitter team in Africa have been laid off; a source says this figure could be as high as half the team.
Bernard Kafiu Sokpe, popularly known as Mistameister, a Senior Partnership Officer at the Twitter Africa office, tweeted a farewell message at 8:59 am today.

In April 2021, Twitter set up its presence on the continent by hiring a local team stationed in Ghana. Just earlier this week, it launched its office in Ghana.
Although TechCabal can not confirm the number of Twitter employees on the continent that were let go, the layoffs are set to affect Twitter’s new presence in Africa. It threatens the establishment of new offices on the continent, notably in Nigeria, where the establishment of a physical office is tied to the continued availability of the microblogging app in the country. According to several sources, Twitter’s Africa office is still open for now and the atmosphere at the Ghana office is “chill”.
On Thursday, an unsigned company-wide email, seen by TechCabal, braced up Twitter’s 7,500 employees for potential job cuts and instructed them to vacate the office and await emails that would decide their fate. Elon Musk’s buyout of Twitter on October 27th ushered in these layoffs that could potentially affect more than 3,700 employees.
“In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce,” the email reads. “We recognize that this will impact a number of individuals who have made valuable contributions to Twitter, but this action is unfortunately necessary to ensure the company’s success moving forward.”
The email said that by 9 am Pacific time on Friday November 4, laid-off employees and unaffected employees would receive another email titled “Your Role at Twitter” via their personal emails and work email respectively.
Employees at Twitter’s Africa office who received the Friday email through their personal emails are still confused about the status of their employment as the emails say they are suspended. “For the avoidance of doubt, this suspension does not mean your employment has been terminated,” a part of the email reads. One employee called this layoff “stylish” and called out Elon for “coming for our jobs like the second coming of Jesus. In our sleep and like a thief in the night.”
Although the social media company had banned employees from discussing “confidential company information” on social media, with the press or elsewhere, following the layoffs staff members have launched the hashtag where they are sharing their layoff experience and expressing solidarity with one another. Former Twitter employees, including those on the Africa team, have also updated their social media bios to reflect their exit from the company.
Some insiders with knowledge of the matter said that while the US team is set to be on the payroll until January 2023, it is unclear if the African team will enjoy the same privilege.
These layoffs also raised questions about the dispensability of African offices of tech companies. It also threatens the continued viability of Twitter as a voice for millions of Africans, who are now anticipating the glitches and fixes Musk’s reign will bring.
However, on Thursday, former Twitter employees in a class action sued Twitter for the mass layoff’s short notice in violation of United States employment law. According to the US’s federal Worker Adjustment and Retraining Notification Act, large companies must give a 60 days notice before initiating mass layoffs



 
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