Playaz Eyez
Veteran
I've been saying this since day 1!
Anyway:
Survivor Series 03 ... Most say the AE ended at Mania 17 but this ppv lowkey was the closing of a chapter; end of Steve Austin's run as a weekly character, death of Biker Taker and the start of Cena's face run
Armageddon 03 ... Wrestling was mad sleazy back then, had Lita/Trish take on Jericho/Christian in "Eric Bischoff's Battle of the Sexes" from a storyline where the two guys bet each other on who would smash first This is where Lita started to thicken up
I always looked at the official end of Attitude being the 1st brand extension. It was the first official resetting of the company. Tag teams broken up, new tag teams formed, introduction of new characters and other characters repackaged. The eventual change from WWF to WWE basically cemented it.