I caught that too when watching. Was wondering why it wasn't explained. Damn owl.
think the writer/director just threw as much conspiracy shyt (imagery, talk, etc.) in the show that they could, and a lot of it doesnt have shyt to do with shyt lol...even though the story has been told straight, think they just fed the natural curiousity of people especially in regards to conspiracies...since they probably figured a lot of people would go that way anyway...that interview talking about the spiral pic in the kitchen being an accident, kinda confirmed it for me...