Finn Baller
Superstar
I think it all just depends. Certain characters definitely need that type of booking to maintain their aura like Taker, Kane, Bray, Goldberg, Big Show, etc.
This Rhea super push on Raw is limiting shine for a lot of other female favorites just like HHH did males wrestlers when he was on top of Raw. Thats what causes the backlash, The playing field not being even.
but the backlash is ENTIRELY online when it comes to Rhea (or Bianca for that matter, all the nerds on Reddit were complaining about her being Super Cena a year ago) because she still gets huge pops from the live audience. When the people were rebelling against Roman or Cena we could hear it in the crowd at the actual shows. Right now the audience still reacts accordingly, so until they start to boo Rhea in favor of someone else, there's really no need for the creative team to think to change shyt even if there's a segment of the online fanbase that is tired of it.
right now it seems like the only wrestler in the industry who is getting that "Stop pushing this person like that" reaction live is Adam Cole of all people (after his entrance, that is)