As breh above said earlier, paramount/hasbro hasn't really built-up/rejuvenated the GI Joe brand like that. Transformers they ran into the ground a bit but at least they had that four movie run from '07-'14 where the IP had massive popularity and Optimus and Bumblebee became household names for a new generation of kids.
Conversely, people don't even care about Snake Eyes like that, his movie massively bombed and cost paramount nearly 90 mil. So we'll see but kinda feels like the cart before the horse.