In the race to declare the biggest flop of the summerso that we may all focus our hatred on the weakest and, by hunting and killing it, become lords of the islandR.I.P.D. has suddenly pulled way out in front, according to the L.A. Times.
Consumer polling firm Piedmont Media Research says the Ryan Reynolds/Jeff Bridges action-comedy is tracking the lowest out of any summer movie weve seen, invoking the unholy names of Battleship, Jack The Giant Slayer, and John Carter to put its poor advance reception in relative terms. Adding to the negative (and nonexistent) buzz is the fact that R.I.P.D. was screened for critics only hours before tonights midnight premiere and reviews remain under a strict embargo, which is never a good sign.
All of this is somewhat surprising, consideringas NextMovie pointed out in the video belowR.I.P.D. was already a big summer hit when it was called Men In Black.