Toys ‘R’ Us Is BACK! Cancels Bankruptcy Auction & Plans To 'REVIVE' Brand.

NoMoreWhiteWoman2020

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They was finessing for video games back in the day so fukk em

Amazon can do the Christmas catalog, that shyt was piff

fukk I look like walking thru a big ass toy store and I’m only getting one thing that my mom can afford? I don’t want to see Shwinns and Fknal fantasy shyt, same thing with east bay. I could get into shoes and look at them without ogling someone’s feet or looking like a hype beast at the store

I wonder what happened to all the cumulative toys that were never sold
 

blaccbeard

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Im happy for them but it wont last, they might get a surge in revenue due to nostalgia but it will drop off sharply. Toys are just done, every kid in my fam is obsessed with electronics, be it tablets, phones, pc's, or video games. All their toys go unplayed with. I just recently moved boxes of toys from one of my sister's garages to the thrift store, they had been sitting their for a long time too. My 2 year old niece knows how to navigate youtube and Netflix on her tablet ffs, the fukk is a barbie going to do for her when she has all the endless entertainment she needs at her fingertips.
 

Cynic

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:pachaha:They're just like "Nahhh we back"

qPKb6BR.gif



The child in me supports this. The college graduate in me with an entrepreneurship degree doesn't see how this can work though. Here for corporate fukkery

You better an economist or something related that ...
 

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I mean shyt, the company was founded by Charles Lazarus. If anything can come back from the dead its this...



I feel like we got finessed, had everyone feeling all sad and shyt


I don't think this was a finesse though. Honestly, they were still profitable, but venture capitalist vultures got a hold of the company years ago and did what they always do; took out a bunch of loans, squandered the money or sent it offshore, saddled the corporation with untenable amounts of debt and forced them into bankruptcy and liquidation.

Having been bled dry with no solution in sight, to them (the company) it was a wrap. Even after a single investor came through with nearly $1B (and was raising much more) to save them. In any other case, the "private investors" would've taken off with their golden parachute and began dismantling another company in a similar fashion.

The only real difference here is, public interest in salvaging the chain was greater than the vultures anticipated. Even with all the think pieces about how Amazon basically KO'd the 'brick and mortar' toy store industry, people still rallied around the brand and let it be known they still had many customers with a high level of interest in keeping the chain afloat.

The only really sad thing about all this is, the venture capitalists still have their hooks in the company and THEY are the ones who've made the decision to reopen and restructure (the thing the TRU board wanted all along, ironically). Good news in the short term but I can only see this decision as a shameless, pre-Christmas money grab. This could easily be a ploy to wring every last dollar out of nostalgic consumers one last time before shuttering for good.
 

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a year round toy store in 2018 when most people are broke. shyt dont sound like a good idea to me.

Yeah people are broke and all but not everybody is and at the very least, MOST aren't living in abject poverty to a point where they can't even afford a few toys a couple times a year. This ain't the great depression and Amazon was never selling popular toys or games and shyt for pennies on the dollar. Hasbro wasn't having that, Playskool wasn't having that, Mattel wasn't having that, nor was Lego, DC, Milton Bradley, etc.

I was working at Toys R Us the first year the economy collapsed and I learned some very valuable lessons, especially during the holidays. The main one being, no matter how bad shyt gets or how cash strapped a family becomes, a lot of parents will still go above and beyond to see their kids smile on Christmas or their birthday.

I had parents paying me out of envelopes or ratty ziplock bags full of cash and change (not major bread mind you, $1k here, $400-$600 there, etc) and telling me how they'd either sworn off credit cards or were maxed out and buying whatever gifts with the cash they had on hand and stopping whenever the money ran out.

And like I said above, "Toys" didn't close due to lack of consumers or poor revenue. People being "broke" wasn't their downfall.
 

Fani Willis fan

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They should go digital, kids play with applications these days. Let amazon distribute the physical stuff
 
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