I mean shyt, the company was founded by Charles
Lazarus. If anything can come back from the dead its this...
I feel like we got finessed, had everyone feeling all sad and shyt
I don't think this was a finesse though. Honestly, they were still profitable, but venture capitalist vultures got a hold of the company years ago and did what they always do; took out a bunch of loans, squandered the money or sent it offshore, saddled the corporation with untenable amounts of debt and forced them into bankruptcy and liquidation.
Having been bled dry with no solution in sight, to them (the company) it was a wrap. Even after a single investor came through with nearly $1B (and was raising much more) to save them. In any other case, the "private investors" would've taken off with their golden parachute and began dismantling another company in a similar fashion.
The only real difference here is, public interest in salvaging the chain was greater than the vultures anticipated. Even with all the think pieces about how Amazon basically KO'd the 'brick and mortar' toy store industry, people still rallied around the brand and let it be known they still had many customers with a high level of interest in keeping the chain afloat.
The only really sad thing about all this is, the venture capitalists still have their hooks in the company and
THEY are the ones who've made the decision to reopen and restructure (the thing the TRU board wanted all along, ironically). Good news in the short term but I can only see this decision as a shameless, pre-Christmas money grab. This could easily be a ploy to wring every last dollar out of nostalgic consumers one last time before shuttering for good.