Toys ‘R’ Us Is BACK! Cancels Bankruptcy Auction & Plans To 'REVIVE' Brand.

[SirReginald]

...but on the real no bullshyt

The top lenders of Toys "R" Us have decided to cancel the bankruptcy auction of its brand name and other intellectual property assets and instead plan to revive the Toys "R" Us and Babies "R" Us brand names, a court filing on Monday showed.

The bankrupt retailer’s debtors aim to open a new Toys "R" Us and Babies "R" Us branding company that maintains existing global license agreements and can invest and develop new retail shops.

The lenders also plan to expand its international presence and further develop its private brands business. The bids were not superior to the plan to revive the brand as it did not offer “probable economic recovery” to creditors as well as benefits to stakeholders who would maintain the brands under the new independent U.S. business, the court filing showed.


Toys “R” Us filed for Chapter 11 bankruptcy protection in September last year, hoping to restructure some $5-billion in debt, much of which stemmed from a $6.6-billion leveraged buyout by private equity firms in 2005. But the company changed course in March, saying it would sell its operations in Canada, Asia and Europe, and shut down in the United States.

Under the intellectual property auction, the company had planned to sell its assets, including the brand names of Toys "R" Us, Babies "R" Us, registry lists, website domains, Geoffrey the Giraffe and other assets.
Toys ‘R’ Us cancels bankruptcy auction, plans to revive brand

 

[jdubnyce]

Toys r us ain't coming back

Bezos gang gang

 

[Neo. The Only. The One.]

has this ever happened before?

 

[kdslittlebro]

October getting started right

 

[Jx2]

They're just like "Nahhh we back"

The child in me supports this. The college graduate in me with an entrepreneurship degree doesn't see how this can work though. Here for corporate fukkery

 

[_genocidecutter_]

I heard KB toys was coming back too.

 

[Shang Tsung]

I forgot to buy shyt during their "going out of business" sale

 

[Spiritual Stratocaster]

Should re-market it and add gaming cafes..

 

[dabestkeptsecret]

Need to see a more legit source

 

[BelowTheMasonDixon]

a year round toy store in 2018 when most people are broke. shyt dont sound like a good idea to me.

 

[froggle]

 

[basedlawd]

I feel like we got finessed, had everyone feeling all sad and shyt

 

[Kidd Dibiase]

I feel like this is the twinkie situation all over again

 

[Kingshango]

Big Geoffrey coming back like Jordan wearing the 45.

 

[Tunez]

This is good for me