When folks thought it was real id suspect that people cared about what was going on behind the scenes less. Now everyone knows it's fake, it looks fake in the ring because they're working an obviously fake style, then they're recapping why they did the fake shyt they did (I'm thinking specifically of omega’s inside the wrestlers studio interviews he did).
The shyt that happens on tv has no juice. So folks will gravitate to what does. Along similar lines no celebrity has ever come across as more cool or more bad ass by being on Twitter and a lot of wrestlers seem to live on there.