http://www.wlwt.com/sports/boxing-returns-to-primetime-network-television-on-nbc/30748424
8:30 TONIGHT BYATCHES!!!!!
Usually this is how big-time sports television works: The network pays for the right to air an event.Flood warnings in place for areas...
The new "Premier Boxing Champions" series on NBC flips the model. The latest attempt to reverse the sport's declines requires some major creativity - and a major investment.
Al Haymon's management company, Haymon Boxing, is paying for PBC, betting on NBC's promotional might and the reach of old-fashioned prime-time network television. Five of this year's broadcasts will air on Saturday nights on NBC.
"We want the opportunities for the fighters in this sport to be parallel to the opportunities for athletes in other sports," Lamont Jones, the vice president of operations for Haymon Boxing, said Wednesday.
The first card will feature Keith Thurman against Robert Guerrero and Cincinnati native Adrien Broner vs. John Molina Jr. on March 7 at 9 p.m. All the fighters are managed by Haymon.
These will be the first prime-time bouts on NBC in nearly 30 years. The sport's shift to pay-per-view has been wildly lucrative for the biggest stars. Not so much for other top boxers.
8:30 TONIGHT BYATCHES!!!!!
Usually this is how big-time sports television works: The network pays for the right to air an event.Flood warnings in place for areas...
The new "Premier Boxing Champions" series on NBC flips the model. The latest attempt to reverse the sport's declines requires some major creativity - and a major investment.
Al Haymon's management company, Haymon Boxing, is paying for PBC, betting on NBC's promotional might and the reach of old-fashioned prime-time network television. Five of this year's broadcasts will air on Saturday nights on NBC.
"We want the opportunities for the fighters in this sport to be parallel to the opportunities for athletes in other sports," Lamont Jones, the vice president of operations for Haymon Boxing, said Wednesday.
The first card will feature Keith Thurman against Robert Guerrero and Cincinnati native Adrien Broner vs. John Molina Jr. on March 7 at 9 p.m. All the fighters are managed by Haymon.
These will be the first prime-time bouts on NBC in nearly 30 years. The sport's shift to pay-per-view has been wildly lucrative for the biggest stars. Not so much for other top boxers.
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