A lot has changed. Democratization of plastic surgeries/bbls, etc.
Makeup tutorials online
Everyone one can easily be found and reached by friends or strangers at anytime with cellphones.
Social media and dating sites has made it so anyone can advertise themselves freely and to a wider public.
So with all these things, i think the competition became more fierce and so women started pushing the envelope more and more to get noticed (both in their attire and behavior).
Only thing i will add is that there are still a lot of women who dress normal in the irl.
