I'd be interested to see the breakdown of what neighborhoods qualify in Charlotte since they're being hush-hush about it. My Zip Code is majority Black/Hispanic but the area I live in is gentrifying due to new developments and because we are on the border of a wealthier Zip Code.
In any case, based on how they handled foreclosures that disproportionately affected black people during the last recession and the hoops they wanted me to jump through for a Home Loan last year I would not want them as my lender. I got on the phone with a Local Lender (not some random Rep on the West Coast) and had everything submitted for approval in less than two hours.
This is PR in my opinion more than anything, all of these programs they pass off to third-parties and when its time for BOA to get involved when its closing time don't be surprised if they drag their feet. Not trying to bash this, but I prefer programs where people can really get equity in the game like Down-payment Assistance and lower interest rates to keep monthly payments low, and build equity. Let another downturn happen when these people have a $2000 mortgage barely scraping by with 45% DTI, and they'll come knocking just like 2008.