I think people are confusing things in this thread. A lot of stores do it, not only retail clothing stores. This happens so much during Black Friday, especially in electronics/computer sites. They will jack the price up slowly day by day leading right before Black Friday. Even if it's common knowledge, is it right?
This is shady shyt. Of course the consumer shoulders the blame for their decision and stupidity, but should this be legal to do? This very article, and other sources, state the the consumer has been conditioned to behave this way.