No doubt. I was looking at it more from the lens of income vs. the work being done. I'm sure there are dudes in Cali doing manual labour and only clearing $60K a year gross. Ole girl could create all of her "content" in the course of a 2-3 weeks. And then release them over the course of the year and profit.
Lol...now this convo has me wanting to conduct a thought experiment.....
I'm BSing right now at work so I built a little model to try and solve for her hourly wage from posting thirst traps. The Coli gonna laugh at this....
Let's assume a few things:
1. Ole girl is posting 14 pics and 2 videos a week.
2. Each picture takes 7 mins to create (shoot, add filters, edits etc) and each video takes 11 mins to create. It also takes her 3 mins to upload a picture or video to her subscription platform(s).
3. There are variable costs to taking picture e.g. buying new outfits etc. She's shooting with the outfits she already has.
4. We'll continue with the assumption that she's netting $72K a year gross from subscriptions and $43K net once taxes are taken out (~40% tax-rate, high but let's just assume for the ask of this scenario)
With those assumptions out the way. The math breaks down to this:
In a year she's posting 728 pics a year (14 pics a week * 52 weeks) and 104 videos (2 videos * 52 weeks).
That's 5096 mins to create the pics (728 pics * 7 mins), 1144 mins to create the videos (104 vids * 11 mins) and 2496 mins to upload each pic/video (832 collective pics/vids * 3 mins). Collectively that's 8736 mins to shoot, edit and upload content. 8736 mins translates to 145.6 hours (8736 mins / 60 mins). 145.6 hours is about 3.64 standard work weeks (145.6 hours / 40-hr work week).
So now, she's getting $72K Gross, so that's roughly
$494.51 per hour ($72,000 / 145.6 hours of "work"). When we look at after-tax income (40%) you get
$296.70 per hour ($494.51 * 60%).
Those are astronomical numbers
When you can BS on the Coli but practice consulting interview frameworks at the same time